100 Neediest Cases

In December, the Blue Element Salon will be selecting a case from St. Louis Post Dispatches 100 Neediest Cases. The 100 Neediest Cases tradition began in 1900 when the Christmas festival provided dinner and toys for the poor. Today, United Way of Greater St. Louis and the St. Louis Post-Dispatch, with the help of social service agencies, high school students, and thousands of generous readers, proudly carry on the tradition.

Each year, more than 10,000 families in need receive help from the 100 Neediest Cases program. An effort is made to assist every case in some way and every dollar raised goes to the program - all administrative and fundraising costs are absorbed by the United Way, Post Dispatch and more than 70 local social service agencies.

Look for more information about the case the Blue Element Salon adopts in the near future.

100 Neediest Cases is also the recipient of our December product sales donation drive. $2 from each shampoo/conditioner set sold in the month of December will be donated to 100 Neediest Cases to assist in their outreach efforts.